The exhibition + - Zlín, which opened in October 2024, provides visitors with a glimpse into fine arts, architecture, and design, drawing primarily from the institution's extensive collections. Its main theme is the dual face of the city – on one side, the modern industrial Zlín associated with the Baťa company, and on the other side, Zlín connected with nature, the countryside, and traditions. It is the contrast between these two worlds that forms the foundation of the entire exhibition.