Prague's shopping centers have become vibrant urban hubs connecting entertainment, gastronomy, services, and community life. This is why the news that the Černý Most Center will undergo a significant rebranding and adopt the name Westfield Černý Most has attracted great attention. This move is not just a cosmetic change. It is a symbol of a shift that will bring a more modern approach to shopping, a more inspiring environment, and services that are closer to global standards.