„When we founded Cinnamood, we wanted to elevate the ordinary cinnamon roll to something more. Thus, modern design pastry was born, which combines not only unconventional fillings but also a love for craftsmanship and a small experience – it is essential for us that people stop by the roll and enjoy a moment of togetherness,“ explains the brand's co-founder Luca Breuer, who came from Germany to personally support the grand opening of the branch on Jungmannova Street. It will open to Czech customers on Saturday, July 19, as the 43rd Cinnamood branch in Europe.
Iconic rolls for the first time in the Czech Republic
This year, Cinnamood will open its first two branches in Prague – the store on Jungmannova Street will welcome customers with takeout service, while the one at Jiřího z Poděbrad Square will have seating available. For the grand opening, the first customers will be offered 100 rolls for free. The German brand's range includes more than 15 flavor variants, most of which are purely plant-based – from pistachio and coconut, to Bueno, Chocolate Cherry, or Matcha Roll.
„In the preparation of our rolls, we exclusively use ingredients that are truly worth their origin and composition. We make our fillings from honest German ingredients, we import fruit juice from France, and we have our own coffee roasted. In the summer, customers can also enjoy vegan ice cream with pieces of the roll,“ comments Anna Schlecht, co-founder of Cinnamood.
The concept was brought to the Czech Republic by Rufina Tsybyktarova, who first tasted Cinnamood in Berlin and was captivated by its atmosphere and quality. „I come from Kazakhstan, where sharing and hospitality are a daily part of life. In Prague, I want to create a place where people will gladly stop by and enjoy our products. And when they leave, we want them to come back to us,“ adds Rufina.
Building community through food
The brand was born in Cologne in 2022 in response to the demand for modern pastries with an emphasis on quality, unconventional flavors, and accessible forms. Behind its inception were Anna Schlecht and Luca Breuer – a couple united not only by love for each other but also for exceptional sweet pastries. From a small local bakery, they built a brand whose products customers can now buy in four global markets – the fifth is now the Czech Republic. In their home Cologne, up to 6,000 rolls are sold daily.
„In promoting our rolls, we primarily rely on the community that has formed around the brand, thanks in part to Instagram and collaboration with food influencers. We believe that such an approach will surpass short-term trends,“ the founders add.
Plans for other cities
Cinnamood plans to expand not only in Prague but also to other parts of the Czech Republic. New branches are in preparation in shopping centers and a flagship store in an even busier location in the city center. There are also plans to enter Brno and other large cities. The brand has set an ambitious goal – to sell up to 800,000 rolls by the end of the year and create at least 30 new jobs.
About Cinnamood
Cinnamood is a German brand that has been bringing customers iconic cinnamon rolls since 2022. The company focuses primarily on using high-quality ingredients from the European Union, handmade production, building community, and presenting a distinctive visual that customers can encounter in four other European countries. It currently operates in 34 cities and continues to expand through franchising and investor interest. The brand name was created by combining the words „cinnamon" (cinnamon) and „mood" (mood). The brand strives to provide its customers not only the product itself but also the mood and moment associated with quality food.
