Interview: KOJU. A Czech brand that brought fresh energy to a healthy lifestyle.

Interview: KOJU. A Czech brand that brought fresh energy to a healthy lifestyle.

Ginger shots Koju have become a symbol of a modern and healthy lifestyle. Handcrafted, unpasteurized, and always fresh – this is precisely why they have won the hearts of thousands of fans across the Czech Republic. The brand's philosophy is based on four simple yet fundamental principles: freshness, speed, quality, and honesty. Each bottle is made from premium ingredients, primarily organic ginger imported from Peru, and reaches the customer within 24 hours of production. Behind the brand is a team that believes that health begins with everyday small habits – like one little shot. In the interview, you will learn how such a production process works, how Koju differs from regular energy drinks, and why their philosophy appeals to an ever-growing community of people who want to give their bodies the best.

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Your shots Koju have become a popular part of a healthy lifestyle. How would you describe the brand's philosophy? 

Our motto is freshness, speed, quality, and we strive to adhere to that as much as possible. These are Czech products that are handmade and packaged.

What does the production process of your shots look like – from raw materials to the bottle?

It starts with sticking the labels according to the order. Then we begin production by juicing organic Peruvian ginger, lemons, and limes. After that, the individual flavors are mixed and prepared for bottling. Once all the bottles are filled, each one must be capped and sealed. After that, individual orders are packed.

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Where do your ingredients come from and how do you choose your suppliers? 

We source ginger directly from Peru. In our opinion, it is the most potent and not aggressive. The supplier must always provide quality, fresh raw materials and there must always be perfect communication with them. 

How does Koju differ from regular products on the market? 

We are the only ones in the Czech Republic producing unpasteurized ginger shots to order. What should customers expect from that? After placing an order on our e-shop, the order for ginger shots is produced the very next working day and shipped directly to the customer on the same day as production, so the customer receives a freshly made ginger shot within 24 hours.

We do not prefer stocked ginger shots.

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Who are the typical customers of Koju? 

I would say people who prioritize their health. Often, they are athletes, young people, mothers, etc. We also meet customers who often have a weakened immune system and need support to boost their body.

Which flavor is the most popular among customers?

Definitely the Original ginger shot, which is the strongest of all the shots. The Pepper flavor, which contains turmeric and pepper, is also very popular. Among ladies, the new Red flavor with beetroot is a big favorite, which is also very mild.

Your portfolio is gradually expanding. What new products are you preparing? 

We are currently preparing a limited edition of ginger shots with a new flavor, which should be released next year. We have already introduced several new products - new flavors of ginger shots and syrups, a gift set, and a subscription system that customers can set up if they want regular deliveries of our ginger shots at a discounted price and not forget about regular ordering.

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What is the difference between Koju and a classic energy drink? 

Our ginger shots are natural, fresh, unpasteurized, and free of chemicals. They provide the body with the maximum amount of vitamins and give it a great boost. We all know what a classic energy drink looks like…

How and where can Koju customers buy your products?

Customers can primarily purchase from our e-shop www.koju.cz, where they can choose exactly the products and variants they like.

Besides the e-shop, you can find us in fitness centers, such as the Diplomat Gym in Prague, Form Factory, Royal Fitness in Kladno, or AZ Fitness in Brno. We are also available in the Š.pekárna store, Krámek, or the Džungli café.

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Where would you like to take the Koju brand in the coming years?

Our goal is for every household that loves ginger shots to have just ours. 

Christmas is approaching. Can customers also buy gift sets from you?

Yes, of course. On our e-shop (https://koju.cz/produkt/darkovy-set), anyone can choose 5 ginger shots of their choice. They can choose 1 flavor of each, all 5 the same flavor, or mix them up. If they are unsure what the recipient will like the most, they can also purchase a gift voucher.

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Can you tell us in one sentence why I should buy Koju? 

If you want to have a strong immune system and be healthy, choose our ginger shots, which will definitely
not disappoint you.

www.koju.cz

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