The program that will draw you into the race up close
At the center of the event will be the McLaren MCL39 showcar, where visitors can take a "victory" photo and take a closer look at the design of the entire racing car. In the TV Nova Sport commentary studio, it will also be possible to try out what it’s like to host the Grand Prix like Števo Eisele, Josef Král, or Pavel Fabry, and they will also take home a unique video souvenir as a keepsake.
The zone with simulators and a reaction game will test driving skills and reflexes, while the "Victory Tunnel" will guide visitors through the key moments of the McLaren F1 Team season. An exhibition of safety features will offer a close-up view of helmets, suits, and the Halo system.
Win McLaren F1 Team merch and enjoy a moment on the podium
There will be a competition for exclusive McLaren F1 Team merch with a large scratch card, a photo booth with a winning podium for a moment of glory, and an Automobilist zone featuring collectible graphic art inspired by the McLaren F1 Team, where fans can purchase posters.
"This event is about emotions and the moment when the McLaren F1 Team is experiencing one of its best seasons. We believe that the combination of a strong brand story, large-format installations, and practical experiences, from simulators to the commentary studio, will create three days that everyone will remember. The exhibition is open to everyone and entry is free." says Dominika Němcová, Sponsorship and CSR Manager at Sazka.
Allwyn's partnership with Formula 1
Thanks to its partnership with Formula 1, Allwyn has a global presence across all 24 races of the season and reaches hundreds of millions of fans worldwide, while collaboration with the McLaren F1 Team adds a strong sports narrative, technological precision, and the emotions associated with victories. The Allwyn logo is visible directly on the cars and the racing suits of the McLaren F1 Team drivers, including current F1 stars Lando Norris and Oscar Piastri, which strengthens the brand's presence at the very center of the event. The common goal of these partnerships is to provide fans with authentic experiences and drive innovations, while also emphasizing a responsible approach to entertainment and actively supporting communities.
Practical information:
WHEN: December 12 – 14, 2025
Friday and Saturday: 10:00 AM – 8:00 PM
Sunday: 10:00 AM – 4:00 PM
WHERE: Prague Holešovice Exhibition Center, Křižík Pavilion B
ENTRY: Free
