PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

Dive into the story of the world’s first golden lager in the heart of historic Prague. The interactive exhibition Pilsner Urquell: The Original Beer Experience brings the origins of Pilsner beer to life through all your senses.

New edition

Explore the story of the world’s most famous Czech lager on The Original Tour

Experience the birth of the world’s first Pilsner beer at a one-of-a-kind beer attraction in the heart of Prague! This immersive journey takes you through interactive exhibits, unique 360° projections, and a captivating audio guide available in 11 languages. Discover the history of beer, taste the ingredients it’s brewed from, and watch our skilled tapsters in action.

Try your hand at the art of beer pouring at the Tapster Academy!

In the Czech Republic, we say: the brewer brews the beer but the tapster makes the beer. The tapster is the one who ensures you enjoy your beer to the fullest — and now you can become one too. At the Tapster Academy, you’ll learn how to perfectly pour traditional Czech styles like Hladinka, Šnyt, and Mlýko. Whatever you pour, you drink! You’ll also take home a tapster certificate and a personalized gift.

Savor a Tasting Beer Sommelier Dinner

This five-course tasting menu is the perfect opportunity to broaden your beer horizons and go beyond the classic Pilsner lager. Look forward to a variety of beer styles from the Czech Republic and across Europe, each carefully paired with a dish designed to enhance the flavor and character of the beer.

Your guide for the evening is an experienced beer sommelier who knows nearly everything about beer — and shares it in a fun, engaging way.

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Stress-free Advent without crowds and kitsch: Holešovice Market invites you to Christmas markets, winter cinema, and mulled wine under the open sky.

Forget about the crowds in the streets and the pre-Christmas rush this year. You can enjoy the Advent season slowly and peacefully, with a cup of fragrant mulled wine in hand, in the company of friends and family, among original gifts. The Holešovice Market invites you from November 27 to December 22 to the traditional Advent markets, which will again offer a relaxed atmosphere, a winter cinema with mulled wine and films under the open sky, Santa's post for children, delicious shopping in Hall 22, and fresh Christmas carp and trees without packaging. And watch out – meat lovers of the highest quality shouldn't miss the unique event by Ambiente Group, Butchers' Day!

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BOUDA MÁMA: Mountain hotel in the heart of the Krkonoš Mountains

Mountain hotel in the heart of the Krkonoš Mountains at an altitude of 900 m above sea level in beautiful pristine nature in Pec pod Sněžkou. This is the ideal place for your active holiday. Whether you ski, go sledding, or just enjoy walking in the winter landscape, everything is within your reach here. Free hotel ski slope, moving ski belt for the little ones right under the terrace, and for more demanding skiers, a free ski bus to the ski resort all day long.

BECHNER FARM - conference, family barbecue or corporate party in multifunctional spaces

BECHNER FARM is the ideal place for corporate events just a short distance from Prague. Are you looking for a place where you can combine work with fun while escaping the hustle and bustle of the big city?

Box diet in Prague – choose health and convenience every day with Pomelo

Every day brings a lot of decisions. What to eat? Where to find time to cook? How to eat healthily when you don’t even have a moment to rest due to obligations? Exactly at such moments, the Pomelo meal delivery diet comes to the rescue – a lifestyle where healthy food is no longer another challenge, but a natural part of everyday life. Pomelo is more than just eating – it’s a partner that takes care of your daily rhythm, well-being, and energy. No more rushing, compromises, or stress.

LET IT ROLL WINTER 2026

Immortalz! The biggest indoor drum & bass festival in the heart of Europe? Yes! LET IT ROLL 2026 is heading to the Fortuna Sports Hall in Prague. Experience a music show with 8,000 fans that cannot be surpassed! On February 20th and 21st, 2026, get ready for an excellent line-up, a unique stage, and unforgettable sound from the world elite of the drum & bass scene! Be there with us!
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