PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

Dive into the story of the world’s first golden lager in the heart of historic Prague. The interactive exhibition Pilsner Urquell: The Original Beer Experience brings the origins of Pilsner beer to life through all your senses.

New edition

Explore the story of the world’s most famous Czech lager on The Original Tour

Experience the birth of the world’s first Pilsner beer at a one-of-a-kind beer attraction in the heart of Prague! This immersive journey takes you through interactive exhibits, unique 360° projections, and a captivating audio guide available in 11 languages. Discover the history of beer, taste the ingredients it’s brewed from, and watch our skilled tapsters in action.

Try your hand at the art of beer pouring at the Tapster Academy!

In the Czech Republic, we say: the brewer brews the beer but the tapster makes the beer. The tapster is the one who ensures you enjoy your beer to the fullest — and now you can become one too. At the Tapster Academy, you’ll learn how to perfectly pour traditional Czech styles like Hladinka, Šnyt, and Mlýko. Whatever you pour, you drink! You’ll also take home a tapster certificate and a personalized gift.

Savor a Tasting Beer Sommelier Dinner

This five-course tasting menu is the perfect opportunity to broaden your beer horizons and go beyond the classic Pilsner lager. Look forward to a variety of beer styles from the Czech Republic and across Europe, each carefully paired with a dish designed to enhance the flavor and character of the beer.

Your guide for the evening is an experienced beer sommelier who knows nearly everything about beer — and shares it in a fun, engaging way.

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Auction event in art – Selective auction of Adolf Loos Apartment and Gallery

Sunday, April 26, 2026, from 4 PM at the Expo 58 ART exhibition hall. The leader of Czech art auctions, the Adolf Loos Apartment and Gallery auction house, will offer around one hundred carefully selected top artistic works in its upcoming Select Auction.

Stars from The Lord of the Rings, Farscape, Red Dwarf, and Mads Mikkelsen are heading to Comic-Con Prague 2026! It starts in just a few days.

The seventh edition of Comic-Con Prague will take place from March 13 to 15, 2026, at the O₂ universe in Prague and will welcome stars from movies, series, comics, and literary fantasy. This year, there is an extraordinary interest in the festival. Saturday tickets are already sold out, but fans can still purchase one-day tickets for Friday and Sunday to not miss the largest program yet.

Bear Trail: Bears return to the Krkonoš Mountains after 300 years

The Tree Top Trail in the Krkonoš Mountains in Janské Lázně is preparing a new visitor attraction called the Bear Trail. The project is being developed in collaboration with the Dvůr Králové Safari Park and the KRNAP Administration, and its aim is to connect the experience of mountain nature with education and respect for wild animals.

TOP 5 spas and wellness resorts in the Czech Republic

Winter often encourages us to slow down, set aside everyday worries, and hide away in warmth, peace, and comfort. When it’s freezing outside, spas and wellness resorts are among the most sought-after escapes—whether for a long weekend or a shorter stay during the week. We have found five highly-rated places in our country that combine a unique environment with professional care and something extra that makes the visit an experience. Below you will find our selection and the reasons why we think it’s worth heading here.

Bellevue Hotel Benešov: A place where key decisions are made just a short distance from Prague

Are you looking for a space where the hustle and bustle of the city is replaced by absolute concentration, yet you don't want to spend hours traveling? Just a few minutes from the borders of Prague is the design-oriented Bellevue Hotel Benešov – a unique place created for strategic meetings, training sessions, and team-building activities that require tranquility and a professional environment.

FUN ON A NEW LEVEL

Are you looking for a place in the center of Prague that truly has style and energy? LEVELS Prague - the largest indoor entertainment world in Europe - redefines the meaning of fun.
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