PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

Dive into the story of the world’s first golden lager in the heart of historic Prague. The interactive exhibition Pilsner Urquell: The Original Beer Experience brings the origins of Pilsner beer to life through all your senses.

New edition

Explore the story of the world’s most famous Czech lager on The Original Tour

Experience the birth of the world’s first Pilsner beer at a one-of-a-kind beer attraction in the heart of Prague! This immersive journey takes you through interactive exhibits, unique 360° projections, and a captivating audio guide available in 11 languages. Discover the history of beer, taste the ingredients it’s brewed from, and watch our skilled tapsters in action.

Try your hand at the art of beer pouring at the Tapster Academy!

In the Czech Republic, we say: the brewer brews the beer but the tapster makes the beer. The tapster is the one who ensures you enjoy your beer to the fullest — and now you can become one too. At the Tapster Academy, you’ll learn how to perfectly pour traditional Czech styles like Hladinka, Šnyt, and Mlýko. Whatever you pour, you drink! You’ll also take home a tapster certificate and a personalized gift.

Savor a Tasting Beer Sommelier Dinner

This five-course tasting menu is the perfect opportunity to broaden your beer horizons and go beyond the classic Pilsner lager. Look forward to a variety of beer styles from the Czech Republic and across Europe, each carefully paired with a dish designed to enhance the flavor and character of the beer.

Your guide for the evening is an experienced beer sommelier who knows nearly everything about beer — and shares it in a fun, engaging way.

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The light exhibition Heart of Europe has already transformed the Yellow Spa into a magical winter area.

Winter evenings during Advent can take on a calmer form in Prague; just head to the banks of the Vltava River. The Yellow Spa will transform into a light complex every day after dark until January 31, 2026. Thanks to its location away from the crowds, it offers a pleasant space for walks and relaxation. The exhibition Heart of Europe creates an environment where entertainment, education, and the picturesque panorama of Prague and Vyšehrad meet.

Where to go during Advent: Tips for winter trips

The Advent season is perfect for small escapes from the daily hustle and bustle. Whether you feel like taking a walk in the winter nature, visiting Christmas markets, or just a short trip to enjoy the atmosphere of lights and good food, we have a selection of places that are worth seeing during the pre-Christmas time. Bundle up and head out to enjoy Advent in your own way.

A dream come true: the unattainable hitmaker Calvin Harris will come to Beats for Love for the first time.

The largest electronic dance music festival in the heart of Europe has revealed another global megastar who will perform at the 12th edition of this celebration of dance and music in the open air. This year, the organizers are introducing a number of enhancements and innovations alongside the headliners, which will take Beats for Love a step further and further improve its position on the map of unforgettable global cultural events. Additionally, fans who want to gift a piece of Beats for Love to their loved ones for Christmas will also be catered to this year.

First Advent Sunday at Holešovice Market: meat, markets, and Christmas cheer

Meat lovers, beware! The Butchers' Day is moving to the Holešovice Market for the first time this year, bringing a unique gastronomic experience. The event is scheduled for the first Advent Sunday, November 30, and will offer a selection of the best meat specialties from top Czech butchers and restaurants connected to Naše maso, which is part of Ambiente. The move to the market is not coincidental – new Ambiente businesses are being established here, transforming the Holešovice Market into one of the most interesting gastronomic centers in Prague. Visitors to the Sunday event can also look forward to Christmas markets full of traditional handmade gifts and old Czech delicacies, making Butchers' Day a great opportunity to combine culinary experiences with the Christmas atmosphere.

Christmas inspiration: Gift ideas that will delight.

It's here again – the lights, the smell of Christmas cookies, and the first notes of carols. Christmas is approaching faster than we expected, along with the annual question: how to delight our loved ones, colleagues, or business partners this year? To make your selection easier, we have prepared a collection of the best tips for Christmas and corporate gifts. So sit back comfortably, and let's get inspired together – so you can shop stress-free and on time this year.

THE WEST BOHEMIAN GALLERY PRESENTS THE EXCEPTIONAL WORK OF PLZEŇ ARTIST VLADIVOJ KOTYZA

The West Bohemian Gallery in Pilsen is opening an exhibition of the prominent solo artist of contemporary Czech art, the Pilsen artist Vladivoj Kotyza (*1943). The exhibition at the Masné krámy presents a cross-section of his painting and drawing work from the 1960s to the present, with a primary focus on his current creations. The centerpiece of the exhibition is a large set of five canvases titled Attempt at a Portrait of a Spruce. The exhibition VLADIVOJ KOTYZA: REVEALING THE WORLD, which aims to showcase Kotyza's extraordinary work and place it in the context of contemporary Czech art, is open from June 25 to September 28, 2025.
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