PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

Dive into the story of the world’s first golden lager in the heart of historic Prague. The interactive exhibition Pilsner Urquell: The Original Beer Experience brings the origins of Pilsner beer to life through all your senses.

New edition

Explore the story of the world’s most famous Czech lager on The Original Tour

Experience the birth of the world’s first Pilsner beer at a one-of-a-kind beer attraction in the heart of Prague! This immersive journey takes you through interactive exhibits, unique 360° projections, and a captivating audio guide available in 11 languages. Discover the history of beer, taste the ingredients it’s brewed from, and watch our skilled tapsters in action.

Try your hand at the art of beer pouring at the Tapster Academy!

In the Czech Republic, we say: the brewer brews the beer but the tapster makes the beer. The tapster is the one who ensures you enjoy your beer to the fullest — and now you can become one too. At the Tapster Academy, you’ll learn how to perfectly pour traditional Czech styles like Hladinka, Šnyt, and Mlýko. Whatever you pour, you drink! You’ll also take home a tapster certificate and a personalized gift.

Savor a Tasting Beer Sommelier Dinner

This five-course tasting menu is the perfect opportunity to broaden your beer horizons and go beyond the classic Pilsner lager. Look forward to a variety of beer styles from the Czech Republic and across Europe, each carefully paired with a dish designed to enhance the flavor and character of the beer.

Your guide for the evening is an experienced beer sommelier who knows nearly everything about beer — and shares it in a fun, engaging way.

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Music show ENNIO MORRICONE ORIGINAL CELEBRATION CONCERT conducted by Andrea Morricone.

On November 11, 2026, a special concert, the ENNIO MORRICONE ORIGINAL CELEBRATION CONCERT, will take place again at the O2 Universe, honoring the musical legacy of one of the most significant composers in film history – Ennio Morricone.

Dan Polman completed the Tour de France his way. With our ULTRA support.

Imagine that you set off for the Tour de France... but without a team, without support, without bus transfers between stages. Just you, your bike, a few things in your bags, and 6,000 kilometers ahead of you. That's exactly what Daniel Polman, an endurance cyclist from Nová Paka, is doing this year, as he aims to conquer the Tour de France route in true ultra-cycling style. And we are happy that Dan is the face of our ULTRA series and that we stand by him on this incredible journey.

We invite you to Mezi ploty – we love it there, says the band Divokej Bill.

At this year's Mezi ploty festival, which will take place on May 30 and 31, more than 100 bands and theater performances will take the stage. The legendary Lucie will perform for the first time. Original songwriters Xindl X and Tomáš Klus, one of the most popular Slovak bands No Name, as well as a number of young stars: Kateřina Marie Tichá, Adam Mišík, Berenika Kohoutová, and PamRabbit will play. From more alternative formations, we can mention Poletíme? and Midi Lidi. And from the theater offerings, there will be SpitfireCompany and Vosto5, for example.

Where to go for festivals in 2026: The best music, food, and summer experiences

With the arrival of the summer months, cultural life moves outdoors. Although the theater holidays are here, boredom is definitely not on the horizon – the main festival season is kicking off. If you and your friends are already planning where to enjoy the best atmosphere together this year, our overview of the top festivals will make your decision easier.

Historically long season at Klínovec: skiing took place for 136 days.

The winter season at Klínovec was one of the longest in recent years. Skiing was available for a total of 136 days – from November until mid-April. While many European resorts ended their season due to a lack of snow, the slopes at Klínovec remained open.

KRKONOŠE BEER TRAIL: A PATH THAT HAS FLAVOR

Embark on the only high-altitude beer trail in Europe. You will encounter 80 kilometers of routes and eight genuine microbreweries. This year, the trail has also expanded to include the western part of the mountains.
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