The Jan Becher brand draws on the era from more than a hundred years ago when the Becher family introduced a wide range of premium spirits made from local ingredients as well as carefully selected imported ingredients. Today, it continues this legacy and under the Jan Becher name, it begins to build a series of alcoholic beverages with high quality and precise processing.
The Jan Becher brand aims to consistently offer quality spirits that align with current trends at an affordable price point. “We want to give consumers the opportunity to enjoy great-tasting products of high quality anytime and anywhere under the Jan Becher brand,” describes the vision of Karin Lebedová, Brand Manager of Jan Becher.
Perfect harmony of juniper and twelve herbs
The first product under the Jan Becher brand is a gin made with 12 carefully selected herbs from Central Europe. The gin combines juniper with herbs such as wormwood, horsetail, and nettle. The complete list remains, in the spirit of the Becher family tradition, a manufacturing secret. The aroma reflects traditional juniper notes, while the flavor fully develops a harmonious combination of juniper and herbs. This results in a complex, fresh, and slightly sweet gin with floral and spicy tones.
“Our inspiration for Jan Becher Gin was the original philosophy of the Becher family – their courage to work with quality ingredients, discover new flavors, and expand the portfolio according to the needs of the time,” explains Daniel Kopecký, Marketing Manager at Maspex. “With this new product, we want to appeal to gin consumers and offer them a quality and flavor-tuned botanical gin at an attractive price,” adds Daniel Kopecký.
Where and how to enjoy Jan Becher Gin?
Thanks to its herbal and fresh character, Jan Becher Gin shines when served with quality tonic and a slice of lemon. It also works excellently in the preparation of modern cocktails such as Gin Basil Smash or KV Negroni.
The new product is aimed at both retail shelves and bars and restaurants from the outset. The recommended price is 349 CZK for 0.7 l.
PRODUCT TIP:
Jan Becher Gin – Perfect harmony of juniper and twelve herbs
This elegant distillate combines the fresh taste of juniper with 12 carefully selected herbs such as wormwood, nettle, or horsetail. Enjoy the slightly sweet flavor with a pleasantly long citrus finish. We recommend serving it with quality tonic and a slice of lemon. It also serves as an excellent base for mixed drinks.
ABV: 37.5%
Volume: 700 ml
Price: regular 349 CZK / 0.7 l, promotional 269 CZK / 0.7 l
DRINK PREPARATION TIPS:
Gin&Tonic
A refreshing classic where the pure harmony of juniper and twelve herbs fully shines through when combined with quality tonic.
Ingredients:
40 ml Jan Becher Gin
100 ml tonic
slice of lemon
Preparation method: Pour the ingredients into a wine glass with ice and gently stir. Garnish with a slice of lemon.
KV Negroni
A bittersweet drink with a Karlovy Vary touch that unexpectedly adds a complex herbal dimension to the classic recipe.
Ingredients:
30 ml Jan Becher Gin
20 ml KV14
20 ml red vermouth
orange peel
Preparation method: Fill a mixing glass with ice and stir the ingredients with a mixing spoon for about 1 minute. Finally, strain into a whiskey glass over a block of ice and garnish with squeezed orange peel.
Gin Basil Smash
A summer drink that, thanks to the combination of fresh herbs and citrus, gives the gin a huge dose of dynamism and freshness.
Ingredients:
50 ml Jan Becher Gin
20 ml lemon fresh
10 ml sugar syrup
6 basil leaves
Preparation method: Combine all ingredients, including basil, in a shaker and shake with ice. Strain into a glass with ice and garnish with basil.
About Maspex
The owner of the new Jan Becher brand is the Maspex group, which has built a strong position as a market leader in beverages and selected foods (e.g., pasta, jams, or cereals) in Central and Eastern Europe over its more than thirty-year history. It successfully exports its products to more than 70 countries worldwide. In the Czech and Slovak markets, the company has long been building a strong beverage portfolio of popular brands, including Relax, Tiger Energy Drink, Kubík, River, Caprio, and Dr. Witt. In recent years, the Maspex group has also strategically expanded into the alcoholic beverage segment across the Central European region. From 2024, it will own the Becherovka brand along with the Jan Becher – Karlovarská Becherovka production plant. The creation and development of the new Jan Becher brand thus logically complements Maspex's existing activities and confirms the group's ambition to strengthen its position in the spirits market.
