SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

The Amsterdam hotel chain Sir Hotels proudly announces the opening of Sir Prague, the first branch of this brand in the Czech Republic, which will take place on March 17. The hotel is located in the vibrant Prague district of New Town, near the famous Dancing House and the Vltava River. Spread over five floors of a historic building on Náplavní Street, it will offer its future guests accommodation in 76 rooms.

New edition

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The accommodation complex will include a stylish bar, a boutique gym, and atypical apartments in the tower, designed for discerning clientele. Part of its leisure zone will also be a multifunctional library, which will provide space for meetings and relaxation, while the cozy courtyard of the building will offer a peaceful retreat from the hustle and bustle of the big city. From this spring, it will also include the first restaurant from the Seven North family in the Czech Republic. This unique concept, originally from Vienna, has already earned several awards for its culinary innovation.

The hotel is located in a historic building from 1884, whose original neo-Renaissance elements, such as the ornate façade, have been preserved during a sensitive reconstruction. Every element of the interior design of the Sir Prague hotel, created by the award-winning British designer Linda Boronkay, cleverly reflects the symbolism of significant milestones in Prague's culture and history. 

Her design draws inspiration from the Gothic and Cubist heritage of the city and highlights traditional Baroque stonework, artistic processing, and graceful patterns. Boronkay, known for her art of imprinting the stories of places into her designs, worked holistically with the traditions of the city. She incorporated professional knowledge of stone and metal processing, as well as bold graceful patterns reflecting the aesthetic spirit of Prague. Each room is equipped with handcrafted bed heads and carefully selected furniture, often created by local artisans and artists. Throughout the hotel, you will find Czech vintage pieces and playful details ensuring an authentic and unforgettable experience for every guest.

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The Sir Prague hotel is located in the very heart of New Town, offering its guests the possibility of easy access to several of Prague's most famous landmarks. The National Theatre, Charles Bridge, the head of Franz Kafka, and the Prague Astronomical Clock are just a short walk away, making the hotel an ideal place for both leisure and business travelers. In addition to the cultural genius loci, this area is known for its cafés, boutiques, and the popular riverside promenade Náplavka.

The opening of the Sir Prague hotel represents a significant milestone for the Sir Hotels brand in its expansion into key cultural cities in Europe. The brand, which guests have come to love for its distinctive design, personal approach, and ability to reflect the essence of a place in each destination, will soon welcome its first guests in Prague. Christine Vespermann, the director of the Sir Prague hotel, shared her enthusiasm for the hotel's opening: „Prague is a city with a soul that you won't find anywhere else, and we couldn't be more excited to become part of its dynamic hotel scene. With its historical prestige and cosmopolitan energy, it is the perfect place for the Sir Hotels brand, which focuses on creating meaningful and unforgettable experiences. We look forward to welcoming our first guests to a space that beautifully connects the rich traditions of the capital with modern luxury.“

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More information will be available soon; in the meantime, visit sirhotels.com.

Address of Sir Prague: Náplavní 1618/6, 120 00 Nové Město

 

ABOUT SIR HOTELS
Sir Hotels is a collection of boutique hotels founded in Amsterdam in 2013. Since then, it has continued to expand with branches in Berlin, Barcelona, and soon also in Prague and London. Sir Hotels targets guests who seek authentic stories and exceptional locations on their travels. The accommodations boast stunning design, excellent restaurants and bars, and unique experiences both within the hotel settings and in the surrounding area. Staying under the Sir brand brings guests closer to the distinctive features of the surrounding neighborhood through local art in the interiors or unique cultural programs of each hotel. Sir Hotels is part of the Sircle Collection, an Amsterdam-based company focused on designing and managing hotels.
www.sirhotels.com | @sirhotels

 

ABOUT SIRCLE COLLECTION
Sircle Collection is an independent group of creative hotel brands based in Amsterdam, specializing in services and products focused on design and experiences aimed at modern travelers. The company was founded in 2011 by award-winning entrepreneur and hospitality developer Liran Wizman and has since grown to include three hotel brands: Sir Hotels, Max Brown Hotels, and Park Centraal Hotels. All locations are situated in the most inspiring European cities and neighborhoods. The SC portfolio also includes the members' club The Cover, the design concept store X BANK Amsterdam, and several dining establishments, including Seven North and The Rooftop at Sir Victor hotel.
www.sirclecollection.com | @sirclecollection

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