SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

The Amsterdam hotel chain Sir Hotels proudly announces the opening of Sir Prague, the first branch of this brand in the Czech Republic, which will take place on March 17. The hotel is located in the vibrant Prague district of New Town, near the famous Dancing House and the Vltava River. Spread over five floors of a historic building on Náplavní Street, it will offer its future guests accommodation in 76 rooms.

New edition

sir-prague-interior-webres-ph-steve-herud-1.jpg

The accommodation complex will include a stylish bar, a boutique gym, and atypical apartments in the tower, designed for discerning clientele. Part of its leisure zone will also be a multifunctional library, which will provide space for meetings and relaxation, while the cozy courtyard of the building will offer a peaceful retreat from the hustle and bustle of the big city. From this spring, it will also include the first restaurant from the Seven North family in the Czech Republic. This unique concept, originally from Vienna, has already earned several awards for its culinary innovation.

The hotel is located in a historic building from 1884, whose original neo-Renaissance elements, such as the ornate façade, have been preserved during a sensitive reconstruction. Every element of the interior design of the Sir Prague hotel, created by the award-winning British designer Linda Boronkay, cleverly reflects the symbolism of significant milestones in Prague's culture and history. 

Her design draws inspiration from the Gothic and Cubist heritage of the city and highlights traditional Baroque stonework, artistic processing, and graceful patterns. Boronkay, known for her art of imprinting the stories of places into her designs, worked holistically with the traditions of the city. She incorporated professional knowledge of stone and metal processing, as well as bold graceful patterns reflecting the aesthetic spirit of Prague. Each room is equipped with handcrafted bed heads and carefully selected furniture, often created by local artisans and artists. Throughout the hotel, you will find Czech vintage pieces and playful details ensuring an authentic and unforgettable experience for every guest.

sir-prague-exterior-webres-ph-jana-krenova-1.jpg

The Sir Prague hotel is located in the very heart of New Town, offering its guests the possibility of easy access to several of Prague's most famous landmarks. The National Theatre, Charles Bridge, the head of Franz Kafka, and the Prague Astronomical Clock are just a short walk away, making the hotel an ideal place for both leisure and business travelers. In addition to the cultural genius loci, this area is known for its cafés, boutiques, and the popular riverside promenade Náplavka.

The opening of the Sir Prague hotel represents a significant milestone for the Sir Hotels brand in its expansion into key cultural cities in Europe. The brand, which guests have come to love for its distinctive design, personal approach, and ability to reflect the essence of a place in each destination, will soon welcome its first guests in Prague. Christine Vespermann, the director of the Sir Prague hotel, shared her enthusiasm for the hotel's opening: „Prague is a city with a soul that you won't find anywhere else, and we couldn't be more excited to become part of its dynamic hotel scene. With its historical prestige and cosmopolitan energy, it is the perfect place for the Sir Hotels brand, which focuses on creating meaningful and unforgettable experiences. We look forward to welcoming our first guests to a space that beautifully connects the rich traditions of the capital with modern luxury.“

sir-prague-interior-webres-ph-steve-herud-2.jpg

More information will be available soon; in the meantime, visit sirhotels.com.

Address of Sir Prague: Náplavní 1618/6, 120 00 Nové Město

 

ABOUT SIR HOTELS
Sir Hotels is a collection of boutique hotels founded in Amsterdam in 2013. Since then, it has continued to expand with branches in Berlin, Barcelona, and soon also in Prague and London. Sir Hotels targets guests who seek authentic stories and exceptional locations on their travels. The accommodations boast stunning design, excellent restaurants and bars, and unique experiences both within the hotel settings and in the surrounding area. Staying under the Sir brand brings guests closer to the distinctive features of the surrounding neighborhood through local art in the interiors or unique cultural programs of each hotel. Sir Hotels is part of the Sircle Collection, an Amsterdam-based company focused on designing and managing hotels.
www.sirhotels.com | @sirhotels

 

ABOUT SIRCLE COLLECTION
Sircle Collection is an independent group of creative hotel brands based in Amsterdam, specializing in services and products focused on design and experiences aimed at modern travelers. The company was founded in 2011 by award-winning entrepreneur and hospitality developer Liran Wizman and has since grown to include three hotel brands: Sir Hotels, Max Brown Hotels, and Park Centraal Hotels. All locations are situated in the most inspiring European cities and neighborhoods. The SC portfolio also includes the members' club The Cover, the design concept store X BANK Amsterdam, and several dining establishments, including Seven North and The Rooftop at Sir Victor hotel.
www.sirclecollection.com | @sirclecollection

CONTINUE READING

Apashe, the Belgian electronic producer renowned for blending classical music and electronics, will perform in Prague.

Apashe, one of the most prominent faces of the global electronic scene, will perform in Prague with a symphonic orchestra. You can expect an evening where monumental symphonies transform into a club explosion, and the music will immerse you in vibrant stories of orchestral arrangements, heavy bass lines, and energetic beats.

Let It Roll announces the complete lineup for the winter edition 2026 and introduces the first major news for the summer festival.

The winter version of the world's largest drum & bass festival is approaching, and the organizers of Let It Roll Winter 2026 are revealing the complete lineup of artists that will transform the Prague Sports Hall Fortuna into a grand audiovisual venue on February 20 and 21, featuring headliners DIMENSION, Hybrid Minds, and Pendulum in an exclusive DJ set. The organizers are also introducing the first major updates for the summer Let It Roll 2026, which will return to Lake Most from July 30 to August 1. The biggest change will be a new concept for the main stage focused on exceptional LIVE performances, with the centerpiece being the return of the legendary Pendulum LIVE. Other updates include a complete redesign of the stages and the revival of the iconic Factory Stage.

Top 5 Bitcoin events in Europe you can't miss in 2026

The year 2026 is rich in top conferences and meetings for the Bitcoin community in Europe, connecting crypto enthusiasts, investors, and experts from around the world. From the vibrant Amsterdam to the historic Prague and the picturesque Lugano – we have selected five of the most interesting events that are worth marking on your calendar.

Ungelt Theatre Café: a place with the soul of the theatre in the heart of the Old Town

The Ungelt Theatre celebrated its thirtieth anniversary this year, and for this occasion, it fulfilled a long-held dream – its own café. The Ungelt Theatre Café was quietly opened on December 13, 2025, simultaneously with the Czech premiere of Foreign Stories. The café is located directly above the basement theatre hall, in a 14th-century building, with an entrance from Štupartská Street. You can access it not only directly from the street but it is also connected to the theatre's foyer. It is open daily from 9:00 AM to 9:00 PM and welcomes not only the audience but also passersby!

ROOM at the City Theatre of Mladá Boleslav or Who longs for eternal peace and why?

The Municipal Theater of Mladá Boleslav premiered last week (December 12, 2025) an original play by Kateřina Krobová and Vanda Hybnerová titled "Pokoj" (Room). It is a reality show in which personalities from Czech history compete for erasure from our shared hard drive and ignite a heated debate about who deserves that eternal peace.

At Váhy: 300 Years of Prague Stories and Honest Czech Cuisine

In Smíchov, just a few minutes from the center, stands a house that has been welcoming guests for over 310 years. The U Váhy inn is not just another tourist stop in the center – it is a true Prague inn with a family story, honest Czech cuisine, and an atmosphere that makes even a foreigner feel like a regular.
This site cannot be used without browser cookies! Please enable cookies in your browser settings.