SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

SIR HOTELS WILL OPEN THE FIRST CZECH BRANCH SIR PRAGUE

The Amsterdam hotel chain Sir Hotels proudly announces the opening of Sir Prague, the first branch of this brand in the Czech Republic, which will take place on March 17. The hotel is located in the vibrant Prague district of New Town, near the famous Dancing House and the Vltava River. Spread over five floors of a historic building on Náplavní Street, it will offer its future guests accommodation in 76 rooms.

New edition

sir-prague-interior-webres-ph-steve-herud-1.jpg

The accommodation complex will include a stylish bar, a boutique gym, and atypical apartments in the tower, designed for discerning clientele. Part of its leisure zone will also be a multifunctional library, which will provide space for meetings and relaxation, while the cozy courtyard of the building will offer a peaceful retreat from the hustle and bustle of the big city. From this spring, it will also include the first restaurant from the Seven North family in the Czech Republic. This unique concept, originally from Vienna, has already earned several awards for its culinary innovation.

The hotel is located in a historic building from 1884, whose original neo-Renaissance elements, such as the ornate façade, have been preserved during a sensitive reconstruction. Every element of the interior design of the Sir Prague hotel, created by the award-winning British designer Linda Boronkay, cleverly reflects the symbolism of significant milestones in Prague's culture and history. 

Her design draws inspiration from the Gothic and Cubist heritage of the city and highlights traditional Baroque stonework, artistic processing, and graceful patterns. Boronkay, known for her art of imprinting the stories of places into her designs, worked holistically with the traditions of the city. She incorporated professional knowledge of stone and metal processing, as well as bold graceful patterns reflecting the aesthetic spirit of Prague. Each room is equipped with handcrafted bed heads and carefully selected furniture, often created by local artisans and artists. Throughout the hotel, you will find Czech vintage pieces and playful details ensuring an authentic and unforgettable experience for every guest.

sir-prague-exterior-webres-ph-jana-krenova-1.jpg

The Sir Prague hotel is located in the very heart of New Town, offering its guests the possibility of easy access to several of Prague's most famous landmarks. The National Theatre, Charles Bridge, the head of Franz Kafka, and the Prague Astronomical Clock are just a short walk away, making the hotel an ideal place for both leisure and business travelers. In addition to the cultural genius loci, this area is known for its cafés, boutiques, and the popular riverside promenade Náplavka.

The opening of the Sir Prague hotel represents a significant milestone for the Sir Hotels brand in its expansion into key cultural cities in Europe. The brand, which guests have come to love for its distinctive design, personal approach, and ability to reflect the essence of a place in each destination, will soon welcome its first guests in Prague. Christine Vespermann, the director of the Sir Prague hotel, shared her enthusiasm for the hotel's opening: „Prague is a city with a soul that you won't find anywhere else, and we couldn't be more excited to become part of its dynamic hotel scene. With its historical prestige and cosmopolitan energy, it is the perfect place for the Sir Hotels brand, which focuses on creating meaningful and unforgettable experiences. We look forward to welcoming our first guests to a space that beautifully connects the rich traditions of the capital with modern luxury.“

sir-prague-interior-webres-ph-steve-herud-2.jpg

More information will be available soon; in the meantime, visit sirhotels.com.

Address of Sir Prague: Náplavní 1618/6, 120 00 Nové Město

 

ABOUT SIR HOTELS
Sir Hotels is a collection of boutique hotels founded in Amsterdam in 2013. Since then, it has continued to expand with branches in Berlin, Barcelona, and soon also in Prague and London. Sir Hotels targets guests who seek authentic stories and exceptional locations on their travels. The accommodations boast stunning design, excellent restaurants and bars, and unique experiences both within the hotel settings and in the surrounding area. Staying under the Sir brand brings guests closer to the distinctive features of the surrounding neighborhood through local art in the interiors or unique cultural programs of each hotel. Sir Hotels is part of the Sircle Collection, an Amsterdam-based company focused on designing and managing hotels.
www.sirhotels.com | @sirhotels

 

ABOUT SIRCLE COLLECTION
Sircle Collection is an independent group of creative hotel brands based in Amsterdam, specializing in services and products focused on design and experiences aimed at modern travelers. The company was founded in 2011 by award-winning entrepreneur and hospitality developer Liran Wizman and has since grown to include three hotel brands: Sir Hotels, Max Brown Hotels, and Park Centraal Hotels. All locations are situated in the most inspiring European cities and neighborhoods. The SC portfolio also includes the members' club The Cover, the design concept store X BANK Amsterdam, and several dining establishments, including Seven North and The Rooftop at Sir Victor hotel.
www.sirclecollection.com | @sirclecollection

CONTINUE READING

ROOM at the City Theatre of Mladá Boleslav or Who longs for eternal peace and why?

The Municipal Theater of Mladá Boleslav premiered last week (December 12, 2025) an original play by Kateřina Krobová and Vanda Hybnerová titled "Pokoj" (Room). It is a reality show in which personalities from Czech history compete for erasure from our shared hard drive and ignite a heated debate about who deserves that eternal peace.

At Váhy: 300 Years of Prague Stories and Honest Czech Cuisine

In Smíchov, just a few minutes from the center, stands a house that has been welcoming guests for over 310 years. The U Váhy inn is not just another tourist stop in the center – it is a true Prague inn with a family story, honest Czech cuisine, and an atmosphere that makes even a foreigner feel like a regular.

CLAM-GALLAS PALACE

The massive building of the Clam-Gallas Palace in Husova Street in Prague’s Old Town lies at the crossroads of the important medieval link between Prague Castle and the center of the Old Town, also called the Royal Route, and the ancient road leading to Vyšehrad.

DAVID ČERNÝ: PERMANENT EXHIBITION OF SELECTED WORKS

The permanent exhibition at the Musoleum Gallery features some of the most famous works by David Černý. The space, covering 1,200 square meters and spread over five floors, is filled with the latest pieces, but it also takes visitors back to the beginnings of the artist‘s work. Among the artworks, visitors will find installations that the public has never seen before, as well as displayed designs and architectural projects.

Michelin-starred chef Gal ben Moshe cooks his story at the Parzival restaurant in Prague's Old Town.

For six years, Gal ben Moshe cooked under a Michelin star at his own restaurant Prism in Berlin. Now he is opening a restaurant called Parzival in Prague, where he tells his personal story through flavors and aromas. Parzival is a fusion fine dining experiential restaurant that he describes as a deeply personal place where he shares all his gastronomic experiences and narrates them through food.

Where to go? Prague's top restaurants and cafés?

Prague is a city that delights not only with its history and architecture but also with its rich gastronomic scene. At every turn, you will encounter restaurants that attract not only with their aromas but also with their atmosphere and top-notch service. In this article, we bring you a selection of several chosen establishments that are worth a visit – whether you are looking for a place for a romantic dinner, a Sunday brunch, or a culinary experience with friends.
This site cannot be used without browser cookies! Please enable cookies in your browser settings.