PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

PILSNER URQUELL: THE ORIGINAL BEER EXPERIENCE IN PRAGUE IS A UNIQUE INTERACTIVE EXHIBITION OFFERING UNFORGETTABLE EXPERIENCES AND DELICIOUS FOOD

Dive into the story of the world’s first golden lager in the heart of historic Prague. The interactive exhibition Pilsner Urquell: The Original Beer Experience brings the origins of Pilsner beer to life through all your senses. Explore the story of the world’s most famous Czech lager on The Original Tour.

New edition

Experience the birth of the world’s first Pilsner beer at a one-of-a-kind beer attraction in the heart of Prague! This immersive journey takes you through interactive exhibits, unique 360° projections, and a captivating audio guide available in 11 languages. Discover the history of beer, taste the ingredients it’s brewed from, and watch our skilled tapsters in action.

Try your hand at the art of beer pouring at the Tapster Academy!

In the Czech Republic, we say: the brewer brews the beer but the tapster makes the beer. The tapster is the one who ensures you enjoy your beer to the fullest — and now you can become one too. At the Tapster Academy, you’ll learn how to perfectly pour traditional Czech styles like Hladinka, Šnyt, and Mlýko. Whatever you pour, you drink! You’ll also take home a tapster certificate and a personalized gift.

Savor a Tasting Beer Sommelier Dinner 

This five-course tasting menu is the perfect opportunity to broaden your beer horizons and go beyond the classic Pilsner lager. Look forward to a variety of beer styles from the Czech Republic and across Europe, each carefully paired with a dish designed to enhance the flavor and character of the beer.

Your guide for the evening is an experienced beer sommelier who knows nearly everything about beer — and shares it in a fun, engaging way.

28. října 377/13, Prague 1
Opening: 11:00 AM – 8:30 PM (Last admission at 7PM)
www.pilsnerexperience.com

CONTINUE READING

SPARTAFEST announces a new feature: it will welcome fans at the iconic Spartan location – at Letná Plain.

SPARTAFEST will symbolically and physically move to Letenská plain in 2026, a place that has been associated with Sparta, its history, emotions, and community for generations. The new edition of the unique sports and music festival SPARTAFEST will take place here on May 22 and 23, 2026.

FOR OLD MOBILE TO ZOO PRAGUE

Prague Zoo has prepared a special event for schoolchildren during the autumn holidays. Every child under 15 who hands in their old mobile phone for recycling at the main entrance will gain entry to the zoo on Friday, January 30, for just one koruna. The mining of rare metals like niobium and tantalum, which are key for mobile phone production, contributes to the deforestation of Central African rainforests. By recycling them, the pressure on local inhabitants – including pangolins, elephants, and gorillas – is reduced. Additionally, the Prague gorillas will have a special program on Friday.

Hurvínek is celebrating 100 years this year – birthday gifts will delight both young and old audiences.

100 years and still in the best shape! Hurvínek, who has entertained several generations of children and parents with his antics, will celebrate a grand anniversary on May 2nd. However, Hurvínek's year is already kicking off now – and promises a program packed with fun, adventure, and surprises. There are plans for 5 premieres accompanied by a new poster series and a number of other birthday gifts. The biggest gift will be the reconstructed Spejbl and Hurvínek Theatre, which is gradually opening to visitors and will offer them a modern, comfortable setting for shared experiences.

Czech Cabaret Show

Paris has its Moulin Rouge, America has Cirque du Soleil, and Prague now has the Czech Cabaret Show!

Farmers' markets: Sales will start at Heřmaňák on Saturday. Náplavka and Kubáň will begin the season later.

The first Prague farmers' market in the open air that will welcome customers this year will be Heřmaňák at Řezáčovo Square in Prague 7. On Saturday, January 31, it will be joined by the largest farmers' market in the metropolis – Náplavka in Prague 2. A week later, farmers will also start selling at Kubáň in Prague 10.

TITANIC: THE ARTIFACT EXHIBITION

The Titanic is arriving in Prague. At the exhibition that will take you on board the most famous ship of all time, you will experience an unforgettable adventure that connects history, emotions, and entertainment for the whole family.
This site cannot be used without browser cookies! Please enable cookies in your browser settings.